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My favourite UK optometry websites

The internet is nowadays one of the most important platforms for connecting with your audience. It has become increasingly important in attracting customers. Having a website has become the most important online tool in promoting business in our modern times.

More and more doctors who practice private medicine are also creating personal websites. I also have my own website to offer my patients an easy way of getting in contact with me and generating information. Website design is an enormous field. I took inspiration from my optometry colleagues, who designed a fantastic customer engaging and showpiece website for my business.

These are my favourite UK optometry websites as a result (in no particular order):

The CrossEyes concept

The CrossEyes concept, devised in 2009 by Møller, was a reaction to what he said was an old fashioned eyewear industry.
Practices use a minimalist, Nordic aesthetic designed by Danish architect Jens Christian Nørmark, with raw brick walls and light coloured wooden boards.

This clean look is reflected in the design of the website with beautifully clear large photos of eclectic clientele. I like the clear pricing section and online eye test booking facility.

Mallon and Taub

Mallon and Taub are an award winning optical boutique located on Paddington Street, Marylebone, in Central London.
Winner of the “Fashion Eyewear Practice Of The Year” award and listed in Time Out magazine’s “Top 100 Shops & Services In London”.

Optometrists Joan Mallon and Shanah Taub opened the boutique in 2003. The idea for the boutique was inspired by a visit to an eyewear fashion show in Milan.

Impressed by the style and variety of the eyewear collections available.

This fantastically colourful and fashion driven website makes you sit up and notice!

I love the easy navigation and fashion driven range of unique eyewear and I am looking forward to the online shopping option coming soon.

David Clulow

Established in 1962, David Clulow has built a strong reputation for providing the highest standard of optical care and services. His services include sight tests, contact lens fittings, spectacles, sunglasses and prescription sunglasses.

I love the clean lines of this website that has become a lifestyle brand highlighting fashion features from high end magazines. The content here is endless. The choice of eyewear is remarkable.


With two branches in Islington and Crouch End, A View’s website focusses much on the personal approach showcasing available services and excellent navigation, like contact details and shop locations.

They also have an interesting and innovative app download available on iTunes too (left image).

The Eye Place

The Eye Place have traced their practice heritage at 153 Haverstock Hill to its origin in the 1950’s with a Mr Botten – a gentleman optician who started the business when the building was erected.

In 1985 it passed through to Andreas Christodolou. Another independent optician until his retirement in 2010 when Alex Kemp took over. With a focus on amazing design which starts at the shop door they have some of North London’s most beautiful eyewear.

This website showcases the beautiful interior of their stores with a traditional feel of warm wood and bespoke cabinetry. I love the use of alternative cartoon graphics which give it a real freshness and interesting twist.

Roger Pope & Partners

Roger Pope gained twenty year’s experience in managing the best and most prestigious opticians in the Harley Street area of London. At this point he opened his own practice on New Cavendish Street in 1987. He is dispensing prescriptions from the leading Harley Street Ophthalmologists.

Roger was joined in partnership ten years later by Stephen Hopkinson who added his own wealth of optical experience.

Since that time, the practice has grown from strength to strength. And culminating in being granted a Royal Warrant of Appointment to Her Majesty The Queen in 2006 and HRH Prince of Wales in January 2014.

Roger Pope & Partners have a dedicated team of six qualified Dispensing Opticians and three Optometrists. Our consulting room incorporates the latest technology. We also benefit from our own on-site optical laboratory.

The fantastic heritage of Roger Pope and Partners is reflected in the traditional feel of this website. This cleverly targets the high end clientele in the area looking for a bespoke and luxurious approach. An introductory video describing the practice also has an upmarket classic feel.

Website design can be tricky. Knowing your market and your clients will help you decide on the best design to engage with potential customers.

In this post I have listed some of my favourite optometry websites. Let me know if you agree or if you think there are more that deserve a mention.

If you have any questions, please feel free to call me on 020 7935 7990.

Jaheed Khan.